GKL CEO Unveils Bold Plans for 2024: Embracing Challenges and Transforming the Casino Industry

GKL CEO Kim Young-san Emphasizes Positive Challenges in 2024 Competition

GKL, the operator of the foreigner-only casino “Seven Luck,” is gearing up for intense competition in 2024. In a recent management strategy meeting held at their headquarters in Seoul’s Samsung-dong, CEO Kim Young-san unveiled this year’s management slogan as “REBORN 2024.” He stressed the importance of accepting the reality of a fiercely competitive environment and approaching it with a positive mindset.

Focus on Target Marketing and ESG Initiatives

GKL has set attracting 800,000 tourists and achieving ESG excellence as its key management goals for this year. To achieve these objectives, the company plans to concentrate on target marketing tailored to the preferences of premium customers. Additionally, GKL aims to strengthen its ESG management system and enhance both domestic and international initiatives. They are developing their own ethical management indicators to promote an ethical and clean culture.

Transitioning to a Smart Casino and Fostering Tourism Talent

GKL has laid out plans to transition to a smart casino by introducing cashless services and enhancing access control through a dedicated app, thereby improving customer convenience. Furthermore, the company aims to establish a comprehensive resort-style education program and provide support for the employment of tourism professionals, thereby nurturing talent in the industry.

Accepting Reality and Taking Proactive Actions

CEO Kim Young-san highlighted that positive challenges do not guarantee success; it is crucial to accept the reality and take action to improve the situation. He emphasized the importance of internal communication and unity, particularly during challenging times, urging everyone to do their best in their respective roles.

Achievements and Commendations

In the past year, GKL received numerous accolades, including the Minister of Science and ICT’s Digital Management Innovation Award, the Deputy Prime Minister and Minister of Education’s award for excellent collaboration between industry and academia, the Minister of SMEs and Startups’ award for contributions to cooperative partnerships, and commendations for being an excellent reading management workplace for five consecutive years. These achievements recognize GKL’s commitment to excellence and its contributions to the local community.

Continued Focus on Positive Mindset and Strategic Initiatives

GKL remains steadfast in its commitment to a positive mindset and overcoming fierce competition in 2024. The company will continue to prioritize target marketing, ESG initiatives, transitioning to a smart casino, and fostering tourism talent as key strategic initiatives moving forward.