Hyundai Tucson Shatters Records, Surpassing 200K Sales in US Market

Hyundai Tucson Surpasses 200,000 Units in Sales, Setting a Record in the US Market

The Hyundai Tucson, a popular midsize SUV produced by Hyundai Motor Group, has achieved a remarkable milestone by surpassing 200,000 units in cumulative sales in the US market. This marks the first time that any model produced by the Hyundai Motor Group has reached such a significant sales volume.

Outperforming Competitors in a Competitive Market

In the fiercely competitive US market, the Hyundai Tucson has outshined its rival, the Kia Sportage, in terms of sales. With a total of 209,624 units sold, the Hyundai Tucson has surpassed the sales record of the Kia Sportage, which stood at 147,800 units. This achievement solidifies the Hyundai Tucson’s position as the best-selling model within the Hyundai Motor Group.

A Journey of Continuous Success Since 2004

Since its introduction to the US market in 2004, the Hyundai Tucson initially faced modest sales figures, ranging from 4,000 to 5,000 units per month. However, in 2017, it achieved a significant milestone by surpassing annual sales of 100,000 units. Now, after six years, the Hyundai Tucson has once again exceeded expectations by surpassing the 200,000-unit mark.

Global Popularity and Export Success

Not only has the Hyundai Tucson achieved remarkable success in the US market, but it has also sparked a global export boom. With a cumulative global sales record of 575,800 units, the Hyundai Tucson has emerged as the best-selling model within the Hyundai Motor Group. This outstanding performance has solidified its position as a beloved model among consumers worldwide.

Dominating the European Market

The popularity of the Hyundai Tucson extends beyond the US market, as it continues to dominate the highly competitive European market. From January to November 2023, an impressive 123,312 units were sold in Europe, making it the best-selling model across the entire Hyundai Motor lineup. Furthermore, it has even outperformed the renowned European brand, Volkswagen Tiguan, in comparison tests, proving its exceptional performance and appeal.

Challenges in the Domestic Market

While the Hyundai Tucson has enjoyed significant success in overseas markets, its performance in the domestic market has been relatively subdued. In 2023, the Hyundai Tucson sold 43,744 units domestically, failing to secure a spot in the top 10 best-selling models. In contrast, the Kia Sportage recorded sales of 69,749 units, ranking 5th in domestic sales.

Introducing the New Tucson

In order to further strengthen its position in the global market, Hyundai Motor has introduced the new model, “The New Tucson,” in 2021. The New Tucson boasts a more robust exterior design, a significantly revamped interior design, improved performance, and advanced driving technologies. With its enhanced features and optimized noise reduction capabilities, Hyundai aims to captivate consumers and solidify the Hyundai Tucson’s position as a top contender in the automotive industry.

Future Sales Targets

Hyundai Motor has set ambitious sales targets for the Hyundai Tucson, aiming to sell 48,000 units domestically and 620,000 units globally by 2024. The record-breaking sales achievements of the Hyundai Tucson in the US market and its global export success serve as evidence of its increasing popularity and market recognition.

An Unparalleled Performance and Market Dominance

The Hyundai Tucson’s exceptional sales performance in the US market, coupled with its global export success, highlights its position as the top-performing model within the Hyundai Motor Group. With its continuous development and market dominance, the Hyundai Tucson is poised to maintain a strong position in the automotive industry.