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New York Life, a prominent insurance company with a history spanning 178 years, has always been adaptable to change. In recent years, the company has embraced the potential of artificial intelligence (AI) and its transformative effects on various aspects of the insurance business. One executive at New York Life, Alex Cook, the senior vice president and head of strategic capabilities, believes that AI will have a profound impact on hiring, training, and change management within the company.
In 2015, New York Life recognized the potential of data science and began building a team dedicated to exploring the use of predictive models to enhance efficiency and productivity. While initially focused on traditional data science rather than machine learning and AI, the company deployed predictive models to support actuarial assumptions, aid in agent recruiting, and improve the purchase experience for clients.
However, it was in November 2022 that New York Life witnessed a significant shift in its approach to AI. OpenAI, a San Francisco start-up, launched ChatGPT, a large language model-based chatbot capable of automating tasks and extracting valuable content from internal documents. This technology allowed agents and service representatives to obtain detailed answers for clients in a fraction of the time it would normally take. The introduction of ChatGPT also revolutionized the training process for new employees, enabling them to quickly access the information they needed to excel in their roles.
Recognizing the importance of AI and data in shaping the company’s future strategies, New York Life recently hired Don Vu, a seasoned data and analytics executive, to lead a newly formed AI and data team. Vu’s responsibilities include aligning data architecture with business architecture, ensuring AI and data insights capabilities are integrated into the company’s overall strategy, and driving industry-leading experiences for customers, agents, advisors, and employees.
As New York Life embraces AI, it faces several challenges and areas of focus. One of the key challenges is ensuring that AI capabilities are implemented in areas where they truly make a difference. With numerous potential applications, it is crucial for the company to stay focused on initiatives that significantly impact clients, agents, and the overall client-agent experience.
Another critical focus area is talent and change management. New York Life recognizes the importance of having the right people who understand how to effectively leverage AI and manage the organizational change associated with its adoption. This includes upskilling existing employees and hiring external talent with proficiency in AI and machine learning operations.
Governance and ethical considerations are also at the forefront of New York Life’s AI initiatives. The company emphasizes the need for ethical AI practices, ensuring that models are built well, tested for unintended bias, and comply with relevant regulations. As a heavily regulated industry, New York Life is committed to maintaining high standards and ensuring the responsible use of AI and data.
New York Life recognizes that AI will bring about changes in job roles and responsibilities. While there may be some displacement of certain tasks, the company believes that AI technologies primarily augment human capabilities, allowing employees to focus on more complex and relationship-driven aspects of their roles. The emphasis will shift towards human engagement, empathy, and delivering exceptional experiences to clients and agents.
Overall, New York Life is preparing for the future by embracing AI and its potential to transform hiring, training, and change management. The company understands the need to adapt to technological advancements and leverage AI to stay competitive in the insurance industry.
The integration of artificial intelligence (AI) into various aspects of New York Life’s operations, including hiring, training, and change management, has resulted in significant transformative effects. These effects have not only improved efficiency and productivity but have also revolutionized the way employees interact with clients and perform their roles.
One of the notable effects of AI implementation at New York Life is the streamlining of the hiring process. With the aid of AI models, the company can make data-driven decisions when selecting agents and advisors who are more likely to succeed in their careers. By leveraging AI’s predictive capabilities, New York Life can identify individuals with the right skills and attributes, ultimately enhancing the quality of its workforce.
The introduction of AI technologies, such as ChatGPT, has revolutionized the training and onboarding process at New York Life. Instead of spending months to acquire the necessary knowledge and skills, new employees can now be trained to use generative AI tools to quickly access the information they need to excel in their roles. This accelerated training process allows employees to become productive more rapidly, resulting in increased efficiency and improved client service.
AI-powered chatbots, like ChatGPT, have significantly improved client-agent interactions at New York Life. Agents and service representatives can utilize chatbot technology to obtain detailed answers for clients in a fraction of the time it would traditionally take. This not only enhances the overall client experience but also allows agents to focus on building relationships and providing personalized support, as AI handles more routine and repetitive tasks.
Change management is a critical aspect of implementing AI at New York Life. The company recognizes the need to manage the transition effectively, as some employees may be augmented by AI tools while others may face displacement. By proactively addressing change management, New York Life ensures a smooth transition, minimizing disruption and maximizing the benefits of AI adoption. This includes providing training opportunities for employees to develop new skills and supporting them in adapting to their evolving roles.
Contrary to concerns about job displacement, New York Life views AI technologies as augmentative rather than eliminative. While certain tasks may be automated, the company believes that AI primarily enhances human capabilities, allowing employees to focus on more complex and relationship-driven aspects of their roles. This shift enables employees to deliver exceptional experiences to clients and agents, leveraging their expertise and empathy while AI handles more routine tasks.
As New York Life continues to embrace AI and its transformative effects, the company recognizes the need to adapt and prepare for the future. This includes ongoing talent development and recruitment efforts to ensure the organization has the necessary skills and expertise to leverage AI effectively. By staying at the forefront of AI advancements, New York Life aims to remain competitive in the insurance industry and deliver industry-leading experiences to its customers, agents, advisors, and employees.
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