Dynamic Fusion: ‘심청날다’ Music Video Unveiled with Support from Korean Mesena Association and MetLife Life Insurance

Music Video for “심청날다” Released with Support from Korean Mesena Association and MetLife Life Insurance

A music video for “심청날다” has been unveiled, thanks to the support of the Korean Mesena Association and MetLife Life Insurance. The video features the cross-genre band “날다,” led by former JTBC Pungryu Daechang singer Oh Dan-hae and Seo Jin-sil, and reinterprets the traditional Korean folk narrative “심청가” with a dynamic band sound.

Support from Korean Mesena Association and MetLife Life Insurance

The music video was made possible through the support of the MetLife Life Insurance Social Contribution Foundation and the Korean Mesena Association’s “The Gift” program. This program aims to provide assistance to genres of music, such as fusion traditional music, that may receive relatively less support and attention. The Mesena Association selected the band “날다” as one of the recipients for the second term in 2022.

Reinterpretation of “심청가”

The music video creatively reimagines the traditional pansori “심청가” by adding a vibrant band sound. It effectively portrays the dramatic moment when the character 심청 falls into the water, captivating the viewers with its compelling storytelling.

Availability and Release

The music video can be enjoyed on the YouTube channels of the Mesena Association and Company Novel. Additionally, it will be released on various music streaming platforms in March, coinciding with the release of the band “날다”‘s regular album.

Successful Performances and Future Plans

The fusion traditional music musical “심청날다,” performed in collaboration with the band “날다,” received positive responses from audiences. It was staged in multiple cities, including Seoul, Chuncheon, Daegu, Daejeon, and Pohang, attracting over 3,100 viewers and achieving a remarkable recommendation rate of 96%. The performance is scheduled to be held in Seoul, Changwon, and Gwangju later this year.

Commitment to Cultural Arts

The MetLife Life Insurance Social Contribution Foundation’s Director Hwang Ae-kyung emphasized the importance of sustainability and a people-centered approach in “The Gift” program. The foundation is dedicated to supporting capable artistic organizations, ensuring the continuous transmission of cultural arts to the public.

With the generous support of the Korean Mesena Association and MetLife Life Insurance, the music video for “심청날다” has brought together traditional and contemporary elements, captivating audiences with its unique blend of music and storytelling. As the band “날다” continues to make waves in the music scene, their upcoming regular album release and performances are highly anticipated.