Hallyu Expert Urges Dedicated OTT Platform for Global Influence

South Korean Expert Calls for Dedicated OTT Platform to Harness the Power of Hallyu Wave

Seoul, South Korea – In a recent interview with news agency Newsis, Professor Moon Si-yeon, the President of the World Hallyu Studies Association, emphasized the need for a dedicated Over-The-Top (OTT) platform to support the peak of the Hallyu wave and sustain its global influence.

The Power of Hallyu and the Need for Research

Professor Moon Si-yeon, who is also a professor of French Language and Culture at Sookmyung Women’s University, stated that the Hallyu wave is currently at its peak in the history of the Korean Peninsula. He highlighted the tremendous impact of Hallyu in transforming the country’s national image into a cultural one and stressed the importance of academic research and talent development to maintain this influence.

The World Hallyu Studies Association

The World Hallyu Studies Association, a non-profit organization formed in 2013, brings together domestic and international scholars who study the Hallyu phenomenon. Professor Moon Si-yeon assumed the position of President in 2021 and continues to actively contribute as a professor at Sookmyung Women’s University.

Expanding Hallyu’s Influence

Professor Moon Si-yeon highlighted that the Hallyu wave is expanding beyond the cultural industry and making its mark in the economic and industrial sectors. He emphasized the need for academic research and talent development to further globalize Hallyu. Additionally, he mentioned the necessity of a dedicated Hallyu OTT platform to ensure the longevity of the wave. While platforms like Netflix and YouTube currently dominate the content market, he believes that a native OTT platform exclusively for Hallyu content will be essential in the long run.

Importance of Hallyu Education

Professor Moon Si-yeon also stressed the importance of nurturing Hallyu studies. He emphasized the need to further develop various academic disciplines related to Hallyu within universities. He expressed his belief that concentrated research and theoretical work in the field of Hallyu studies are desirable, as there is currently a higher number of Hallyu scholars abroad.

Hallyu’s Impact on National Image and Cultural Content

In the interview, Professor Moon Si-yeon mentioned that Hallyu’s influence has transformed the country’s national image into a cultural one, elevating its likability. He also emphasized the need for diversity and inclusivity in Korean cultural content, particularly in content catering to foreigners. He highlighted the importance of moving away from specific images and addressing concerns regarding intellectual property rights infringement in China.

The Call for a Dedicated Hallyu OTT Platform

Professor Moon Si-yeon emphasized the need for a dedicated Hallyu OTT platform to ensure the longevity of Hallyu’s influence. He also highlighted the importance of advancing Hallyu studies and talent development.

Conclusion

As Hallyu continues to expand its reach and impact, Professor Moon Si-yeon’s call for a dedicated Hallyu OTT platform and emphasis on research and talent development underscore the importance of nurturing and sustaining the Hallyu wave’s global influence.