Geumsansa Hwaeomsa Temple: Media Exposure Generates 8.2B Won Economic Impact

Geumsansa Hwaeomsa Temple Generates 8.2 Billion Won Economic Impact Through Media Exposure

According to recent analysis conducted by the Geumsansa Hwaeomsa Temple Promotion Planning Committee, Gwangju BBS Buddhist Broadcasting, and Dongguk University Buddhist Social and Cultural Research Institute, the economic value of Geumsansa Hwaeomsa Temple has exceeded 8.2 billion won. This figure is higher than the 3.7 billion won in 2021 and the 4.61 billion won projected for 2022.

Media Exposure and Economic Value

The analysis focused on the media exposure effects of the keywords and images associated with “Geumsansa Dialogue Harmony Hwaeomsa Temple.” The total economic value was estimated to be 8.26 billion won.

Various Events Contributing to Economic Value

Several events have contributed to the economic value of the temple. The plum blossom photo contest alone generated 2.345 billion won, while the yoga competition held to commemorate World Yoga Day contributed 1.123 billion won. The mosquito net film concert added another 1.1925 billion won to the temple’s economic value. Additionally, the cultural heritage value of the temple reached 770 million won.

Other Factors Contributing to Economic Value

Other factors, such as vegan burgers and promotional ambassadors, contributed a total of 2.885 billion won to the temple’s economic value.

Analysis of Media Exposure

Media exposure through portal news sites accounted for the largest economic value at 5.89 billion won, followed by TV broadcasts at 2.22 billion won. Other media exposure, including various platforms, totaled 1.14 billion won.

Significance of Geumsansa Hwaeomsa Temple

The head monk of Geumsansa Hwaeomsa Temple emphasized the temple’s role in fostering communication and mutual prosperity within the local community, going beyond its religious significance. As the number of visitors to the temple increases, it is expected that the time spent in the Gurye area will also increase. Therefore, the head monk emphasized the need to develop clean accommodations, diverse food menus, and friendly services to meet the growing demand.

Record Increase in Visitor Numbers

According to the Cultural Heritage Administration, Geumsansa Hwaeomsa Temple recorded a 42.8% increase in visitors compared to the previous year, marking the highest growth rate among temples nationwide. The abolition of cultural heritage admission fees was identified as a major factor contributing to the surge in visitors.

Conclusion

The analysis of Geumsansa Hwaeomsa Temple’s economic value demonstrates its significant positive impact on the local economy. Through media exposure and the resulting increase in visitors, Hwaeomsa Temple contributes to the development and prosperity of the Gurye area. The economic value analysis serves as evidence of how temples can promote local tourism and stimulate economic growth.