BTS’s Agency Sparks Controversy Over Beach Sculpture Removal

BTS’s Agency Sparks Controversy Over Removal of Sculpture on Famous Beach

Source: 한국경제

BTS’s agency, HYBE, is facing heated debate and controversy surrounding the demand for the removal of a sculpture on a renowned beach known as “Permission to Dance.” The sculpture, resembling the concept photos from BTS’s album, was installed without HYBE’s permission, leading to this contentious situation.

HYBE, known for taking a firm stance on intellectual property protection, has emphasized the importance of safeguarding BTS’s image and name. Concerns have risen within the entertainment industry due to various unauthorized commercial ventures exploiting BTS’s intellectual property rights. HYBE has made efforts to secure and manage these rights both domestically and internationally.

Rising Popularity of the Beach

The beach, famously referred to as the “dancing beach,” gained immense popularity for its resemblance to the album concept photos of BTS. Signboards indicating that the beach was the location for BTS’s album jacket photos attracted countless fans from around the world. The beach became a cherished spot where a large sculpture, depicting the BTS members and allowing fans to recreate their favorite poses and take commemorative photos, was erected.

Debate and Controversy

While some argue that the sculpture has attracted tourism to the area, HYBE maintains that unauthorized use of BTS’s intellectual property rights must be addressed. They believe that a lukewarm response to infringements of portrait rights and publicity rights could lead to an increase in similar cases, ultimately undermining the value of K-pop artists’ intellectual property rights.

Protection of K-pop Synergy

Thanks to the global popularity of K-pop, artists’ intellectual property rights have become crucial assets within the entertainment industry. Companies like HYBE have utilized these rights to expand their business through the creation of webtoons, novels, games, and merchandise. HYBE’s subsidiaries, including gaming, AI voice, fan communities, and e-commerce platforms, contribute to the overall synergy effect between the company and its artists.

Warning to Other Platforms

As a separate case, HYBE has issued a warning to the operator of the military letter app “The Camp” for unauthorized use of BTS’s image and name, including the sale of goods featuring real names. This strong response serves as a reminder to other platforms that unauthorized use of artists’ intellectual property will not be tolerated.

The Need for Proactive Discussions

With the increasing global recognition of K-pop, it is essential to establish clear guidelines and engage in thorough discussions before utilizing artists’ intellectual property for commercial or promotional purposes. This approach protects artists’ rights while fostering collaborations that benefit artists, agencies, and external parties.

Conclusion

Although the removal of the sculpture may disappoint some fans, it highlights the growing importance of intellectual property rights in the entertainment industry. Protecting these rights is vital for the long-term success of K-pop, ensuring that artists’ contributions are properly recognized and rewarded.