Steve Jobs’ Provocative Question Reshapes PepsiCo: The Key to Getting What You Want

Steve Jobs’ Provocative Question Shakes PepsiCo CEO

Steve Jobs, the co-founder of Apple, posed a life-changing question to John Sculley, the CEO of PepsiCo, which ultimately led to significant transformations within the company. At the time, Sculley was overseeing PepsiCo, a company with a market capitalization of $2 billion.

Challenging the Status Quo

During their conversation, Jobs daringly asked Sculley whether he would be content with a lifetime of selling sugary beverages or if he would join Jobs in revolutionizing the world. This thought-provoking question made it difficult for Sculley to envision working in the same conventional manner at PepsiCo.

A Momentous Decision

In the end, Sculley succumbed to Jobs’ question and made the momentous decision to join Apple. This marked the beginning of a new chapter in Apple’s history, setting the stage for groundbreaking innovations and reshaping the tech industry.

The Key to Getting What You Want: A Book on Influence

A book titled “The Key to Getting What You Want” authored by a former Newsis journalist explores the principles of influence in persuasion, requests, and negotiations. This book delves into various forms of influence that can impact people’s decisions and actions.

Empowering Positive Responses

“The Key to Getting What You Want” provides readers with valuable tools to elicit positive reactions from others through small, impactful actions. It emphasizes the power of framing and showcases real-life examples of individuals who have made healthier choices by altering their perspectives.

Redefining Negotiation

Challenging traditional notions of negotiation, the book presents opportunities to create more value rather than focusing solely on winning or losing. It introduces the concept of “magic questions” that enhance the value generated during negotiations.

Diverse Strategies

The book also addresses negotiation strategies for women, offering techniques to overcome resistance and achieve desired outcomes through gentle requests and passive methods. Furthermore, it equips readers with the ability to identify warning signs of individuals with malicious intentions, such as scammers.

Achieving Desired Outcomes Through Influence

“The Key to Getting What You Want” comprehensively covers the exertion of influence and its impact on individuals. By understanding the subtle nuances of influence, individuals can navigate negotiations, requests, and persuasion more effectively.

A Guide to Positive Influence

This book serves as a guide, helping readers identify and respond to both positive and negative influences in their lives. It empowers individuals to overcome negative influences and achieve their desired outcomes.

Conclusion

Steve Jobs’ thought-provoking question to John Sculley and Sculley’s subsequent decision to join Apple highlight the power of influence in shaping personal trajectories. “The Key to Getting What You Want” offers valuable insights into the laws of influence, providing readers with tools and strategies for positive outcomes in various scenarios. By understanding the principles of influence, individuals can navigate situations where others may try to exert negative influence and achieve their goals.

If you’re curious about the source of the article, it is from Newsis.