Trust and Verification: Navigating the genAI Landscape

genAI Partner Selection: Importance of Trust and Verification

As the frenzy around generative AI (genAI) captivates business executives, they are urging their IT departments to find ways to implement this technology. However, concerns about genAI, such as the need to verify all generated lines and the potential for data leaks, cannot be ignored. The Open Web Application Security Project (OWASP) has even compiled an impressive list of the biggest IT threats posed by genAI and language learning models.

Balancing Trust and Verification

When considering the adoption of genAI, executives should prioritize both trust and verification. While many companies are fascinated by the possibilities of genAI, they must also ensure that the technology is implemented in a reliable and secure manner.

Choosing Between Building and Partnering

One key question that arises is whether companies should build their own genAI models or rely on large companies like AWS, Microsoft, or Google. Alternatively, they could consider partnering with one of the many smaller specialized genAI companies.

Depending on the specific needs and goals of the company, a combination of these options may be the best approach.

The Importance of Trust in genAI

When it comes to genAI, trust is a fundamental concern. Companies are essentially entrusting their intellectual assets, including sensitive data, to third parties. Therefore, questions about data protection and access control become crucial.

The Challenges of Verification

Verifying whether third-party genAI providers deliver on their promises can be a daunting task. Companies need to establish contracts and conduct operational audits to ensure compliance. Additionally, they may consider acquiring smaller genAI companies to have more control over the process.

The Role of Cybersecurity

Cybersecurity is another major concern when it comes to genAI. Companies must evaluate the ability of third-party providers to protect data and ensure the effectiveness of their own security measures when using genAI.

Considerations for AI Partnerships

When entering into partnerships with AI companies, it is essential for companies to involve legal counsel, Chief Information Security Officers (CISOs), and compliance officers. These stakeholders can provide the necessary visibility and control over data and contractual agreements.

OpenAI’s Updated Terms of Service

OpenAI’s recent update to its terms of service has garnered attention. Users should be cautious about using personal accounts for potentially sensitive queries and ensure they understand the implications of their interactions with the platform.

Overall, as the genAI industry matures and the landscape evolves, companies must carefully navigate the dynamics of trust, verification, and partnerships to make informed decisions and protect their interests.