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Apple plans to expand its iOS open policy, complying with the EU’s Digital Markets Act (DMA), by allowing third-party app stores and sideloading. The tech giant is expected to implement these changes to fulfill obligations in various countries while resisting government pressure.
Apple has a long-standing history of supporting third-party app markets and sideloading since the introduction of iOS 4. In 2010, the company introduced Mobile Device Management (MDM), providing a framework for IT departments to remotely protect and manage iPhones and iPads.
Through MDM platforms, IT departments can manage apps on iOS devices. This includes the option to automatically install apps in bulk during or after device setup. Additionally, employees can download enterprise apps, including licensed apps, from the Enterprise App Store.
Apple’s enterprise app store model can serve as a template for companies looking to create competing app marketplaces. Over the years, this model has been continuously improved, allowing Apple to maintain control over iOS as a platform.
Since the first generation of iOS, Apple has resisted the emergence of third-party apps. However, within a year of the iPhone’s release, the company created the App Store based on iTunes Store. Apple has consistently patched security vulnerabilities to make jailbreaking and sideloading more challenging.
Apple has consistently rejected the concept of an open file system accessible to users on iOS. Both users and app developers are unable to access the files that make up apps and iOS itself. Apple aims to keep iOS as closed as possible, allowing access only when necessary.
Sideloading refers to installing apps from outside the app store, while alternative app stores provide a centralized source for searching, purchasing, and installing apps. Apple supports limited sideloading for enterprise, education, and beta testing purposes.
In managed iOS device configurations, users typically register their devices with a management platform. This often includes access to an enterprise app store, where users can install work-related apps paid for by their employers. The enterprise app store operates similarly to Apple’s App Store but is linked to the user’s corporate account.
While supporting competing app stores, Apple is likely to continue its gatekeeping role by ensuring that each store meets Apple’s standards for user access, security, and responsibility.
Apple is expected to sandbox and separate apps from competing app stores, ensuring that apps from different sources have limited interaction and maintaining the security and integrity of iOS.
Apple’s decision to open up to third-party app stores and sideloading explicitly acknowledges the potential risks associated with installing apps from outside the App Store. Users may receive limited technical support, and Apple may consider disclaiming warranties or voiding AppleCare for such apps. Managed iOS devices may also have restrictions on accessing alternative app stores or running apps from those stores.
Apple’s restrictions on third-party apps aim to protect users, devices, and personal information. By requiring explicit user consent, Apple ensures that users are aware of the potential risks when installing apps from outside the App Store.
While Apple is likely to support competing app stores, it may not allow sideloading without additional parameters defined. Independent stores or developers may need to meet specific requirements or obtain digital signatures to ensure a certain level of access to iOS.
Apple will continue to act as a gatekeeper, ensuring that competing app stores meet security standards and maintain responsibility. This allows Apple to maintain control over the app distribution process while providing users with access to alternative app stores.
Apple’s decision to expand its iOS open policy represents a significant change in approach. While maintaining control and security, this change provides users with more options and flexibility to access apps on their devices.
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