Apple’s Revolutionary Tech: Vision Pro, Supply Chain Diversification, and Health Innovations in 2024

Apple’s Innovation and Revolutionary Technology Expected in 2024

Apple enthusiasts can look forward to a range of exciting developments from the tech giant in 2024. Alongside the highly anticipated release of new iPhone, iPad, Mac, and the Vision Pro mixed reality headset, there are several key trends and strategies to watch out for.

Vision Pro: The Game-Changer in Mixed Reality

The Vision Pro, Apple’s mixed reality headset, is generating significant buzz ahead of its expected release in March 2024. Priced at $3,500, it is set to attract interest from affluent customers, developers, and IT leaders eager to experience its immersive capabilities. Enterprise software developers have an opportunity to assess the headset’s potential impact and identify areas where it can drive change.

Accelerating Supply Chain Diversification

Apple is diversifying its manufacturing operations, with Vietnam emerging as a potential hub for iPad production. Collaborating with partner BYD, Apple aims to establish product development resources in Vietnam, alongside Thailand and India. This strategic move aligns with Apple’s long-term plan to build a more resilient manufacturing network beyond China.

EU Guidelines and Apple’s Open House

As per new EU guidelines, Apple will need to open its closed gardens and allow external access starting from March 2024. While Apple may resist to protect its business in the US market, changes seem inevitable. However, concerns have been raised about the impact on customers and the increased security threats resulting from ongoing investigations into Apple’s business practices.

Focusing on Health

Apple is making strides in the health sector, including introducing features that integrate with AirPods for hearing aid functionality. With the global hearing aid market projected to reach $10.2 billion by 2026, Apple aims to develop personalized and integrated solutions using its health team and software engineers. Additionally, Apple may emphasize public health support through new health sensors for Apple Watch, focusing on heart health, fitness, hearing health, and diabetes management.

The Power of Apple Silicon Chips

Apple’s silicon chips, known for their power, efficiency, and performance, have become essential components across all Apple products. With Apple using billions of chips worldwide, the company continues to push boundaries. In 2024, Apple is expected to provide machine intelligence solutions prioritizing customer privacy, security, and personalization to keep up with the trends of generative AI.

Innovation in Enterprise-Centric Solutions

Recognizing the importance of secure managed devices in the enterprise sector, Apple has introduced the concept of declarative device management. This approach emphasizes solutions that do not require encryption and highlights device security awareness at the edge. In 2024, Apple is expected to introduce system expansion features supporting device management suppliers in enhancing security, ID management, and network security. On-device security monitoring AI may also make an appearance.

Increasing Market Share for Mac

Apple’s Mac is steadily gaining market share and has the potential to replace Windows PCs, particularly in the enterprise sector. In the US market, Apple’s market share is already increasing while Windows’ market share is decreasing, indicating a shift in the market. Apple’s progress in emerging markets like India is also promising.

As Apple continues to innovate and expand its product lineup, the technology industry is eagerly anticipating further advancements in 2024. Stay tuned for more updates and insights from seasoned author Jonny Evans, who has been covering Apple and technology since 1999.