LG Unveils AI-Enabled LG Gram 2024 with Double Graphics Power

LG Electronics Launches AI-Enabled LG Gram 2024 with Double Graphics Performance Improvement

LG Electronics has announced the release of the AI-enabled LG Gram 2024, which boasts a significant improvement in graphics performance. The latest LG Gram model is equipped with Intel’s next-generation processor, the Intel Core Ultra CPU, which completely revolutionizes the production process and structure compared to previous CPUs. The Intel Core Ultra CPU features Intel’s AI Boost, a specialized neural processing unit (NPU) for AI computations, enabling self-contained AI operations even without network connectivity. Additionally, the graphics performance has been enhanced by approximately 2 times compared to previous CPUs (based on Ultra7 standards). With the implementation of the innovative Forbes 3D packaging technology, power efficiency is also expected to be enhanced.

Enhanced Connectivity and Freedom of Use with “Gram Link” Software

The newly introduced software, “Gram Link,” enhances the freedom of laptop usage for LG Gram users. Gram Link allows seamless connection between laptops and smartphones, regardless of the operating system, including Android and iOS. Users can not only transfer files bidirectionally between laptops and smartphones but also perform file transfers without internet or router connection. Up to 10 devices, including smartphones and tablets, can be registered and used with a single LG Gram, minimizing security concerns related to cloud storage or transmission by directly saving files to the PC.

AI-Powered Photo and Video Categorization

Utilizing AI technology, LG Gram categorizes photos and videos into 38 pre-defined categories, such as people, time, and location. An AI model capable of detecting and recognizing faces, along with a clustering algorithm that groups data with similar characteristics, enables the classification of photos with people into individual categories. This categorized collection of photos and videos allows customers to easily search for specific content using desired keywords.

Limited Sales and Competitive Pricing

LG Electronics will commence sales of the LG Gram 2024 through its online brand shop, starting with the Ella Show on the 18th of this month. A total of 1000 units will be available for a limited time. The online brand shop will offer 300 units of the 17-inch model and 700 units of the 16-inch model. Despite being equipped with the latest CPU, the new models can be purchased at a similar price point to the previous generation. During the promotional period, the 17-inch model will be priced at 1.99 million won, and the 16-inch model at 1.89 million won. Additionally, 30 lucky winners among the Ella Show buyers on the 18th will receive a free upgrade to the Gram Plus View 2nd generation.

Expanded Role of the Customer Quality Research Institute

LG Electronics’ Customer Quality Research Institute operates the “Elviewers” product quality evaluation team. Elviewers are responsible for quality management and verification across all stages, from product development to software upgrades. The number of participants in Elviewers has tripled this year, reaching over 4400 individuals, compared to approximately 1500 individuals last year. Through the activities of Elviewers, LG Electronics incorporates customer feedback into product performance and service improvements.

Effective Communication and Efforts by LG Electronics

In order to reflect diverse customer voices, LG Electronics is strengthening communication through Elviewers. Additionally, the company explores new customer experience opportunities by visiting evaluation team members’ real-life spaces with various lifestyles and conducting group in-depth interviews. LG Electronics strives to provide a differentiated customer experience through a deep understanding of and effective communication with its customers.

Sources: Hankyung.com