From 0 to 15 Million Won: Inspiring Dessert Success Story

Success Story: From 0 Won to 15 Million Won in the Dessert Business

Two Sisters’ Journey Showcases the Potential of South Korea’s Dessert Market

In a remarkable success story, two sisters in South Korea have achieved a significant milestone in the dessert industry, increasing their monthly revenue from 0 won to 15 million won. Their inspiring journey exemplifies the growth and potential of the domestic dessert market in South Korea.

Starting from Scratch

Last August, the two sisters made a courageous decision to leave their jobs and pursue their passion for desserts. They transformed their hobby of making homemade desserts into a business idea. With their combined savings of 10 million won, they opened a 10-square-meter dessert shop and purchased affordable equipment from the second-hand market.

“Fail Small, Learn Big”

The sisters embraced a mindset that failure is part of the journey and focused on building resilience and determination. They adopted the philosophy of “fail small, learn big,” which gave them the courage to take risks and explore new paths even in the face of setbacks.

Game-Changing Live Commerce

One of the challenges they faced was effectively promoting their products. To overcome this, they turned to the popular trend of live commerce in South Korea. They established their own channel, “C’s Cookie,” and started their first live commerce broadcast.

Their strategy was simple yet powerful: “Even if we don’t sell everything today, we won’t end the broadcast.” This mindset paid off as they earned an astounding profit of 300,000 won on the first day of sales. Over the next six months, they sold a staggering 10,000 units of their signature product, salt bread.

Growing Dessert Industry

The success of these two sisters is not an isolated case. The dessert industry in South Korea has been experiencing significant growth in recent years. According to data analysis from KB Kookmin Card, sales of dessert specialty stores have been steadily increasing by 8%, 28%, and 47% each year since 2019.

This growth is further supported by a remarkable 48% increase in the number of franchise stores during the same period. The rise in the unit price of dessert products has also contributed to the overall revenue growth in the industry.

Sweet Success

Park Min-hee, a 27-year-old entrepreneur who operates the “C’s Cookie” channel with her younger sister, exemplifies the key factors for success in the dessert industry: passion, resilience, and adaptability. Their story serves as an inspiration to aspiring entrepreneurs and underscores the limitless potential of the South Korean dessert market.

The dessert industry continues to thrive, driven by innovation and consumer demand, offering exciting opportunities for both established and new companies. The success of these two sisters is a testament to the power of perseverance and passion in transforming dreams into thriving businesses.

Seizing Opportunities in the South Korean Dessert Market

To enter the South Korean dessert market, it is crucial to embrace new technologies like live commerce and understand the evolving consumer preferences. Combining creativity, determination, and a keen sense of industry trends can pave the way for success in this dynamic industry.

Source: 한국경제